Why Rich People Are Freezing Themselves

Article courtesy of Town & Country.

Cryotherapy is the hottest new trend in wellness.

It’s been called the “hottest new beauty trend.”

Cryotherapy, which involves freezing oneself in a stand-up chamber that pumps out air as cold as minus 292 degrees Fahrenheit, has been praised for benefits that reportedly include reducing signs of aging and speeding the healing process after injuries.

A cryotherapy chamber at Kryolife in New York City.
Kryolife

At KryoLife, a cryotherapy destination in New York City, each session lasts between 1.5 to 3 minutes (depending on how long you can take it) and costs $90. Demand is so high that the company is opening four new locations in the next four months: a flagship in the Flatiron District, one in Greenwich, CT, and two in Miami, FL.

And while it’s not completely fail-safe (a cryotherapy center employee recently froze to death in a chamber, likely after getting trapped inside after attempting to operate the machine on her own), the practice has attracted the attention of a slew of celebrities.

Here are a few of its famous fans:

1. Daniel Craig: The current Spectre star reportedly used cryotherapy to stay in shape during the filming of previous Bond film Skyfall.

Daniel Craig
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2. Mandy Moore: She’s “obsessed.”

Mandy Moore
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3. Derek Hough: The Dancing With The Stars leading man posted a photo of himself emerging from a cryotherapy chamber earlier this year.

Derek Hough
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4. Lindsay Lohan: Repeated Instagram posts, like the one below, show she’s a repeat cryo-er.

Lindsay Lohan
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5. Bobbi Brown: The makeup mogul wrote about her cryotherapy experience for Yahoo Beauty, where she’s editor in chief.

Bobbi Brown
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6. Alicia Keys: The singer has visited KryoLife.

Alicia Keys
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7. Harry Connick, Jr.: The singer has tried the service, according to KryoLife.

Harry Connick, Jr.
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8. The New York Knicks: The team allegedly has two machines of its own.

A New York Knicks contingent
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9. Cristiano Ronaldo: The soccer star reportedly loved the process so much he bought his own chamber.

Cristiano Ronaldo
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10. Yoko Ono: She’s visited KryoLife.

Yoko Ono
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11. Demi Moore: Is cryotherapy really how she stays looking so young?

Demi Moore
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